Shake and stream. Whether you’re in an emergency situation or you want to share something awesome with friends or followers, a live stream is just three shakes with your phone away. Xpose is a hybrid app, for social use and in case of emergency. The company from Groningen is currently in talks with a major US news channel, big investors, a handful of US celebrities and is planning a worldwide release this summer.
Founded by Fadi Khalil and Ab Meutgeert in 2016, Xpose wants to be the go to live streaming app for any situation, whether it’s social use, emergency and disaster situations and citizen journalism.
3 shakes away from 911
The idea behind Xpose was born when the daughter of one of Fadi’s friends went missing: “Fortunately, it was just a simple misunderstanding, but it reminded me of a news feature from a couple of days before. An American girl of around 14 years old went missing, and the last thing anyone ever heard from her, was a text to a friend: ‘I think I’m being followed…’ These situations can and should be prevented, and that’s where the idea came from.”
In an emergency situation, all you need to do is shake your phone three times to start the app. When you tap the panic button, the app starts livestreaming to emergency services, sends your GPS location and stores the stream in the cloud, so police can investigate and build a case. “Other users in your area are also immediately notified, so they can come to the rescue too”, Fadi explains. “And if you see something suspicious or witness domestic violence, you can also anonymously send the video feed to the authorities with the private mode. And when a disaster happens and suddenly a lot of users in a single area start hitting the panic button and streaming, it’s also a really great way for emergency services to coordinate, based on real time information from multiple sources.”
“But let’s say you’re walking down the street at night and you think you’re being followed”, Fadi continues. “That’s not enough to contact the police. So we also have a standby mode, where your friends are contacted and follow the stream. If nothing happens, it’s all good. But if something does happen, the video is stored and your friends can hit the panic button to contact the police. When the app is more widely known, it also works preventively, because all you have to do is shout that you’re using Xpose and this is being filmed.”
Social for daily use and citizen journalism
But these emergencies don’t happen every day and an app like Xpose will only work well when many people use it on a daily basis. “People only use 4 to 5 apps on a daily basis. That’s why Xpose is a hybrid app with a social component, to promote daily use”, Fadi explains. “Kind of like Facebook Live or Periscope, where people can live stream anything and share it with friends or publicly with followers and make money with their own channel.”
Aside from paid social channels, Xpose is also paving the way for live citizen journalism. “We’re currently in talks with a major worldwide news channel based in the US”, says Fadi. “So let’s say something really newsworthy happens and a user is there on the spot. The newschannel gets exclusive footage and can broadcast the feed in real time, and of course pay the user per minute.”
The Mobile Excellence Awards
In January of this year, Xpose won the Mobile Excellence Award in the category Best Mobile Innovation. The Awards, based in Los Angeles and with the award ceremony in Hollywood, are considered the Oscars for mobile. “We were also the first app in the history of the awards to win before actually having launched”, Fadi adds.
“But it was a really cool experience”, he continues. “And winning this award also attracted a lot of attention from investors and other interested parties.”
Big plans across the globe and a UCLA pilot
Xpose is currently in talks with some major investors, as well as potential celebrity endorsements for a worldwide official release. “The Android app is already up and running in beta since July 2016, but we’re launching the official worldwide release in the coming months and the iOS app later this summer. And we’re also talking to the US government, who will use the app for their Fusion Centers, which are information sharing centers and a joint cooperation between Homeland Security and the Department of Justice”, Fadi explains.
The company will also begin with a pilot soon, together with the University of Los Angeles (UCLA). “They’re going to use Xpose for campus security, with all the students using the app.” Fadi is excited about the release: “If all the talks with investors, the news channel and celebrity endorsements go well, it’s going to be a very exciting time for us! Xpose really has the potential to be the future of emergency services and save lives.”
Check out the website: https://xpose.tv
PHOTO CREDITS: CATRINUS VAN DER VEEN